How the world is changing. The statistics around mobile media consumption is staggering. A Techcrunch article from last year estimates that 52% of all content consumption is done on a mobile device.
That’s a far cry from AOL CDs getting snail mailed to you for your dial up internet connection on your Packard Bell PC. Yes, I’m showing my age a bit, but I was like 12 when this was happening, so I’m not too old.
The mobile revolution is bringing about it’s own set of changes for other aspects of business too. Not just are companies like Apple and Google optimizing their devices for the mobile world, but so are content creators. These days even the copywriting world is considering mobile consumption when they’re writing and formatting their sales pitches.
Here’s a quick check you can use on yourself when you’re writing your next pitch email: The One Thumb Rule.
If your email can’t be read on a phone with just one swipe of the thumb, then it is too long.
Think about this for a minute. How much time do you give to emails anyhow? Much less anything that remotely looks like a cold email pitch or solicitation. Using the One Thumb Rule will keep your copy short, which has been shown to be better for conversion for people whether they’re on a mobile device or not.
Until tomorrow. Keep those thumbs moving!