This is the first in a series of blog posts where I'm going to be walking through a real life example of building a paid acquisition campaign, from scratch, using my actual business as an example. …
What I Learned from The Tour Guides Outside of the Vatican about Serving Your Audience
The kids are on fall break this week and we decided to take a trip to Rome for part of it. One of the major perks of living in the middle of Europe is that we have the luxury of an hour flight to a …
Don’t Be Scared, Do The Hard Things First
If you're a regular reader of my blog you'll know that I recently went on a bit of a 'walkabout' (to quote Mic Dundee) into the world of web frameworks and programming languages. This was a result of …
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Looking into Marketing Analytics
In my last post I talked about Learning to Code and what that might mean for my future. It's an interesting change of pace as I'd normally consider myself to be more of a "marketing and sales" king …
Why Creating is So Difficult
We live in a crazy world, don't we? All day we sit around constantly being barraged by Slack notifications, tweets, pings, emails, popups and every manner of (mostly) digital noise right in our …
List Building Project: Part II
TL:DR - I added 4326 email subscribers to my list in 8 days, and it cost me $362 and took 4 hours of my time Last time I let you know that I would be embarking upon a massive list building project …