As I've scaled my business past the $1 million revenue milestone, it's been easy to fall into conditioning traps that can limit further growth. One area I've struggled with was that the things …
The Great SEO Evolution: From Keywords to Entities
Put your marketing hat on, today we're talking about the biggest trend in SEO: Entities. If you've been all about keywords when it comes to your SEO strategy, it's time to widen that lens a bit. …
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Conflicting Opinions
I'm sure you've heard it... "Opinions are like ___, everyone has one". And it's so true. Especially when it comes to business. Let's just rattle off a few of the big, ongoing debates we see in …
10 Sales Rules I Live By
At heart, I'm a sales guy. It is my background before starting this life as an online entrepreneur. For 6 years, I sold capital and disposable medical equipment to hospitals. Those were super …
Converting Attention
For a long time, I've been hesitant to really engage in social media and even post much publicly. All of the "brand" work I did was in my podcasts, Rogue Startups and Seeking Scale. But the …
The Teenage Years Of Business
Last month Castos turned 6 years old. Compared to a lot of businesses, we're still a baby. But then again, when looking at the typical startup landscape, we're not a young pup anymore. As a …