At heart, I'm a sales guy. It is my background before starting this life as an online entrepreneur. For 6 years, I sold capital and disposable medical equipment to hospitals. Those were super …
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Converting Attention
For a long time, I've been hesitant to really engage in social media and even post much publicly. All of the "brand" work I did was in my podcasts, Rogue Startups and Seeking Scale. But the …
The Teenage Years Of Business
Last month Castos turned 6 years old. Compared to a lot of businesses, we're still a baby. But then again, when looking at the typical startup landscape, we're not a young pup anymore. As a …
The Marketing Long Game
We recently planted our summer garden. And while I'm optimistic about a future with bountiful tomatoes, squash, and peppers, my track record doesn't exactly leave much hope. But it got me …
Recap: Castos 2023 Team Retreat
I'm sitting in the Athens airport heading home from our 2023 team retreat. To be honest there are a lot of emotions going on inside me right now. I'm all at the same time: grateful, happy, …
Using Personality Tests To Drive Hiring Decisions
C'mon Craig, you've got to be kidding me. Personality tests are bogus, incomplete, and, at best, misleading. And I agree. Things like Myers-Briggs, Strength Finders, and all the others are poor …
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