I am not naturally a very organized person. It usually takes some kind of forcing function to get me to have a system and process in place to follow routinely. Interesting thing is, it's only when …
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Build Vs. Buy Attention
One question that I argue with myself about often is the merit of building a personal audience. I've talked in the past about how those with a large audience seemingly are playing a different …
The Founder Time Paradox
Time is money. Time is our only non-renewable resource. Value your time at $1000/hour. I've heard it all, and I get it. I'm 100% on board. We're not making any more time, and how I spend my …
How Can We Test It?
When everything is unknown, all that's left is the certainty that everything must be tested. For a long time, I wanted to believe I knew everything and had this strong "founder intuition" that …
The Case For Fractional Marketing Teams
It's the dream hire of many new startups: That one "full stack marketer" who can magically sweep in, 'do some marketing', and make your company grow. We did this and saw some solid success with an …
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Less Is More
Every time, it's exactly the same. Whether it's my previous work life in corporate America working for a Fortune 100 company, or my current life as a founder, every time you focus down, it's …