Time is money. Time is our only non-renewable resource. Value your time at $1000/hour. I've heard it all, and I get it. I'm 100% on board. We're not making any more time, and how I spend my …
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How Can We Test It?
When everything is unknown, all that's left is the certainty that everything must be tested. For a long time, I wanted to believe I knew everything and had this strong "founder intuition" that …
The Case For Fractional Marketing Teams
It's the dream hire of many new startups: That one "full stack marketer" who can magically sweep in, 'do some marketing', and make your company grow. We did this and saw some solid success with an …
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Less Is More
Every time, it's exactly the same. Whether it's my previous work life in corporate America working for a Fortune 100 company, or my current life as a founder, every time you focus down, it's …
Effective Meeting Cadence For Small, Remote Teams
Castos has always been, and always will be, a totally remote and distributed company. At one point we had team members on 4 continents, and as of the time of this writing, we span 9 time zones. …
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Time Management For Founders
The one thing none of us can get more of: TIME. There are only 24 hours in a day, 168 in a week, etc., and anyone reading this already understands the inherent value of their time as a creator of …