We have been ‘experimenting’ with the way we organize development at Castos for the past year or so. By 'experimenting' I very much mean …
Startup Marketing Framework – How to Get Started Selling Your SaaS
A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of it is generic and without any real …
Acquiring a SaaS app with ZERO paying customers
The last week and a half have been pretty eventful here. Not only has it been "business as normal", but something I've been looking to do …
Building a Paid Acquisition Campaign from Scratch: Part I – Designing the Campaign
This is the first in a series of blog posts where I'm going to be walking through a real life example of building a paid acquisition …
Customer Development Essentials: Part 1 – Audience Surveys
There was a recent series of blog posts by Hiten Shah about doing a customer discovery survey the right way. Hiten is a master at finding …
Adding WordPress to an Existing Web App
There's no doubt that WordPress is a fantastic tool for creating and managing your website's content. I don't think there's a person out …
Is Metered Pricing the only thing better than Recurring Revenue?
There has been much written about the benefits for a business of a subscription recurring revenue model. Financial forecasting, revenue …
Adding Products to a Service Business
"Does it scale?" is the question I get All Of The Time from people asking about the viability of the Productized Service business model. …
Intrapreneurship – ReInventing Your Business from the Inside Out
Focus. It's all about focus. Think about the best businesses you know. What do they all have in common? To me they all have their …