There is without a doubt no harder thing to do in business than to start an effective marketing plan. Especially a SaaS marketing plan. Lots of
What we can learn from the best SaaS Homepage Designs in 2019
As a bootstrapped founder there are lots of things that we do every day that are usually outside of our wheelhouse of comfort. Things that we “can”
How We Work: A Calmer, More Thoughtful Development Practice
We have been ‘experimenting’ with the way we organize development at Castos for the past year or so. By 'experimenting' I very much mean learning as
Startup Marketing Framework – How to Get Started Selling Your SaaS
A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of it is generic and without any real
Acquiring a SaaS app with ZERO paying customers
The last week and a half have been pretty eventful here. Not only has it been "business as normal", but something I've been looking to do for a long
Building a Paid Acquisition Campaign from Scratch: Part I – Designing the Campaign
This is the first in a series of blog posts where I'm going to be walking through a real life example of building a paid acquisition campaign, from