Craig Hewitt

My Journey as a Founder

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21 May 2019

Castos joins TinySeed

I'm excited to announce that Castos is joining 10 other awesome startups in the inaugural round of companies in the TinySeed family. As a growing,

21 Apr 2019

Creating a SaaS Marketing Plan from Scratch

There is without a doubt no harder thing to do in business than to start an effective marketing plan. Especially a SaaS marketing plan. Lots of

12 Apr 2019

What we can learn from the best SaaS Homepage Designs in 2019

As a bootstrapped founder there are lots of things that we do every day that are usually outside of our wheelhouse of comfort. Things that we “can”

25 Mar 2018

How We Work: A Calmer, More Thoughtful Development Practice

We have been ‘experimenting’ with the way we organize development at Castos for the past year or so.  By 'experimenting' I very much mean learning as

06 Mar 2018

Startup Marketing Framework – How to Get Started Selling Your SaaS

A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of it is generic and without any real

06 Feb 2018

Acquiring a SaaS app with ZERO paying customers

The last week and a half have been pretty eventful here.  Not only has it been "business as normal", but something I've been looking to do for a long

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