We have been ‘experimenting’ with the way we organize development at Castos for the past year or so. By 'experimenting' I very much mean learning as
Startup Marketing Framework – How to Get Started Selling Your SaaS
A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of it is generic and without any real
Acquiring a SaaS app with ZERO paying customers
The last week and a half have been pretty eventful here. Not only has it been "business as normal", but something I've been looking to do for a long
Building a Paid Acquisition Campaign from Scratch: Part I – Designing the Campaign
This is the first in a series of blog posts where I'm going to be walking through a real life example of building a paid acquisition campaign, from
Customer Development Essentials: Part 1 – Audience Surveys
There was a recent series of blog posts by Hiten Shah about doing a customer discovery survey the right way. Hiten is a master at finding out what
Adding WordPress to an Existing Web App
There's no doubt that WordPress is a fantastic tool for creating and managing your website's content. I don't think there's a person out there who